Country of Origin: USA
Industry: Sports & Fitness
Services Provided: Incorporation, Licensing, Work Permits, Accounting & Tax Reporting, HR
Background
Founded in Woodbury, Minnesota, United States in 2002, Anytime Fitness is a franchise of 24/7 health and fitness clubs that operates over 5,000 franchised locations in 50 countries. The gym facilities are open 24 hours a day, 365 days of the year giving customers the flexibility when planning their workout schedule.
Challenge
Expanding the brand to Vietnam for the first time, Anytime Fitness (AF) was not fully familiar with business and legal regulations for foreign investors in the fitness industry. Being aware of complex incorporation procedure for gyms and fitness studios in Vietnam, AF has reached out to Cekindo seeking advice on the best expansion strategy.
Solution
Cekindo provided a detailed consultation on the market entry with the strategy plan, and assisted Anytime Fitness with the incorporation of multiple entities in Vietnam as well as obtaining the sublicense for fitness and sport activities. Cekindo further supported AF with the initial setup of the Accounting and HR.
Outcome
As of today, Anytime Fitness has 3 branches in HCMC and is looking to open many more in the city and other provinces of Vietnam in the upcoming months. Efficient franchising model and great return on investment has made Anytime Fitness an attractive business opportunity for investors from all around the world. You can contact the AF team directly here If you are interested in opening or co-investing in an Anytime Fitness branch in Vietnam.
Read our latest article on the rules and regulations for starting a franchise in Vietnam